LAUNCHING THE UK’S
FIRST VEGAN BUTCHER
On World Vegan Day 2020, we helped launch the UK’s first vegan butcher. Working closely with a small team of partners and photographers, we brought the Rudy’s story to life and set up an e-commerce store.
VEGAN STAPLES DELIVERED TO YOUR DOOR FROM THE UK’S FIRST VEGAN BUTCHER
Leveraging Rudy’s organically engaged audience, we promoted a live countdown timer to get everyone excited for a new world of vegan staples.
THE LAUNCH
How do you get the people of London to turn up to the launch of the UK’s first vegan butcher in the middle of a global pandemic?
TELLING THE LOCALS
We pushed out a geo-located ad, targeting people within 1 mile of the butcher on opening day with an offer too tasty to turn down - free baycon.
It went so well, we had to stop online orders from coming in within the first 6 hours of opening.
THE DIY KIT
As restaurants across the UK closed their doors due to the global pandemic, our platform was primed to promote Rudy’s at home DIY kits to get people their Rudy’s fix from the comfort of their own home.
STRAIGHT FROM THE CHEF’S MOUTH
Inside each DIY kit was a personal invitation backstage to Rudy’s kitchen with Head Chef Matthew Foster,
providing an at-home walkthrough of how to best cook your kit.
Jobs we took on
Ecommerce setup
- Layout & Structure
- SEO & Copywriting
- Shipping strategy & delivery setup
Design Direction
- Branding development
- Product shot Retouching
- Social media style guide
Digital Marketing
- Targeted Advertising
- Social Media content creation
Collaborators