Fighting food waste
Over preparation in the kitchen contributes to 31% of food waste in the UK.
So we transformed ‘how-to cook’ searches into targeted ‘how-to not waste’ food recipe inspiration with Philadelphia.
Rescuing leftovers from landfills
#DontWasteItTasteIt
The bumpers linked out to content made by zero waste influencers, each sharing a recipe related to their search.
@madeleine_shaw_
@thefoodmedic
@mamalinauk