Try on the problem.
Empathise with the situation that the customer is in and work to create solutions that make complete sense for them.
Involve the experience of those affected and seek out the greatest solution.
Be a student of innovation and technology, explore the development of new behaviours, as each project fits seamlessly within the medium and environment in which it would be most effective.
Work to add real value and create lasting solutions to every problem that is encountered. Taking responsibility for the role that creativity plays in the world.