Creativity has gigantic potential for good.
I’m motivated by the possibilities that creativity unleashes within the lives of those it’s used effectively for. By understanding the social issues, pain points and frustrations of those we look to communicate with, we can add real value to their lives and our own.
BIMA Digital Day (Nov 2016)
In November 2016 I volunteered my services in aid of a youth education project.
BIMA Digital Day is a nationwide event that links digital professionals from across the UK's creative & professional sectors with young people in our schools and colleges.
Mentoring a class of a level students from a less privileged part of London, we spent a day showing the value and world of unlimited possibility that creativity provides. We demonstrated how future of the industry and job roles were there to be created by them.
Great British Diversity Experiment (Feb 2016)
Diversity is an integral part of the future of our industry and adds tremendous value when met openly and positively. I worked pro-actively around work to meet with a diverse group of brilliant creatives, strategists and project managers to develop a concept answering a food waste brief set by Tesco.
D&AD New Blood Academy (July 2015)
I won a D&AD New Blood pencil for a project answering a brief provided by Airbnb and after submitting an application video I was selected as a top 50 creative graduate to take part in a two week creative bootcamp in partnership with WPP.
The experience was a baptism of fire into the enthusiastic and deter-mined approach all creatives need in order to make truly brilliant work.
The individual workshops included a Google Creative labs innovation brief, an Brand launch campaign at Moving Picture Company, prototyping with Hisch&Mann, alongside many other fundamental and inspiring lessons and seminars.
The largest part of the course involved answering a brief provided by innocent smoothies, which concluded in a pitch event attended by the top creatives of all of the partnering WPP agencies.
Graphic Communication Degree Show (July 2015)
Continuing my constant involvement within projects and initiatives around of coursework, I took the lead along with two of my fellow students in producing a campaign to achieve the biggest engagement when we took our portfolios into the industry and out into our future careers.
We asked the question 'What is Graphic Communication?' to a collective of inspiration and respected designers, including Anthony Burrill, Sean Perkins and Mason Welles. Their visual responses became rewards on our Kickstarter and raised the money to fund a degree show publication within a third of time expected.